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Case Studies: Chicago Illinois Tourist Office specific target group was over 30, earning 40k+ and who either have a stated interest in travel to the US, or have booked flights/holidays to the US via their profile information.
Selected Reading: Authenticity Icons Double E-Mail Opens E-mail users in a recent study were twice as likely to open a message marked with a visual icon indicating its authenticity as compared to an unmarked email message. The research from Iconix, an email identification company, supports the firm's own solution, but also lends credence to approaches by others, including AOL and Yahoo. Iconix came to its conclusions by observing 15,000 users of its Iconix Truemark service, which requires that users download and install a program, between December 2005 and June 2006. Though showing a visual icon more than doubled open rates on average, the company found the icons had an especially significant affect on emails from online auction companies, boosting the open rate by 404 percent. This may be due to the fact auction players such as eBay are especially frequent targets for phishers.
The DMA 2005 Postal & Email Marketing Report This report provides useful insight to marketers of the new dynamics of both postal and e-mail marketing and recognize where the two merge profitably to explore the synergies and increase ROI. Find industry benchmarks, projections and insight to help you determine the most profitable marketing mix: Mailing patterns (mailing quantity, frequency, peak mailing time etc) |
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